Self-adhesive notes, also called "sticky notes," are partially adhesive, detachable note papers that have revolutionized memo making. Throughout the country, it seems almost every surface in an office is amenable to the little yellow notes: they're stuck to desks, computers, files, folders, and rolodexes. Home is not off bounds either; the notes appear frequently on cabinet doors, telephones, and refrigerators. The tremendous appeal of sticky notes is in part because they are so easy and convenient to use. They can be placed exactly where you want them without any fasteners like tacks, paper clips, or staples. They are also reliable; they do not easily float away, nor do they leave glue stains or dents like paper clips do.
As pervasive as sticky notes are, they are a newcomer in the office supply market. The creators of the notes, Minnesota Mining & Manufacturing Company (3M), first distributed their well-known Post-it brand nationally in 1980. Four years later, it was the company's best-selling product. A decade later, sales of Post-it notes exceeded $100 million. By 1995, industry analysts estimated a sales of $500 million, one of the five best-selling office products in the world, along with Scotch tape, liquid paper, copy paper, and file holders. 3M still dominated the market well into the 1990s, keeping a tight rein on the company secret to making the unique note pads.
Sticky notes were a long time in the making, involving many people and obstacles. Ten years passed between the discovery of the adhesive and its application. During the mid-1960s, the 3M company was conducting a four-year program dubbed "Polymers for Adhesives." Spencer Silver, one of the participating chemists, became interested in a new family of polymers developed by Archer Daniels Midland, Inc. (ADM). Silver acquired the ADM monomers and performed an experiment in which he mixed an unusually large quantity of the element with the reaction mixture, totally contrary to established scientific principles. Ordinarily, this process, called polymerization catalysis, required mixing very precise ratios of the elements.
By defying scientific rationale, Silver discovered a totally unique phenomenon—a new polymer that was only partly sticky, not "aggressively" adhesive. This polymer would ultimately serve as the "tack" between the sticky note paper and other surfaces, holding them together but allowing easy separation without damaging either surface. Significantly, the polymer was also scientifically reliable, that is, the combination would always lead to the same result. Silver was fascinated by his discovery and investigated potential applications for it, but to no avail. The first product that Silver conceived was a sticky bulletin board that was covered with the adhesive.
After years of little success with the glue and the end of the "Plymers for Adhesives" program, Silver was transferred in 1970 to the System Research Group, where he met biochemist Robert Oliveira. They began investigating an application for this unusual glue. In 1974 Arthur Fry, a 3M corporate scientist, stumbled upon the perfect application for Silver's adhesive. One Sunday at his church, his bookmarks kept slipping out of the choir
Another hurdle to overcome was creating the machinery to apply the substrate and glue to the paper and then to stack the sticky paper into tear-off pads. It was not an easy task, since the company had for decades manufactured adhesive products which were dispensable in rolls. Fry faced opposition from many 3M designers and engineers, who were convinced the note pads could not be made. Fry began to work on the project in his home basement and within a few months, he had a machine that churned out the first tear-off pads. The company eagerly planned to move the machinery to the 3M plant, but with all of Fry's adjustments, the machine had grown too big to be carried out the door. Fry's basement wall was knocked out, and production of the pads soon began on a small scale at the 3M plant. They were designed in yellow, to contrast with the standard white documents, and they came in 1.5 by 2.0 inch (3.8 by 5.1 cm) and 3.0 by 5.0 inch (7.6 by 12.7 cm) pads. The "Press'n'Peel" pads were tested within the company, where staffers quickly became addicted to the notes. Jack Wilkins, who was the Commercial Tape marketing director at the time, remarked,
In 1977, the first formal test markets for the note pads in Denver, Tulsa, Tampa, and Richmond were complete failures. The notes were a new concept and people simply did not know how to use the pads. The whole project was almost scrapped. Some people in the company, however, believed that the problem could be solved with personal demonstrations. They concentrated their efforts in Boise in 1978, with heavy advertising and lots of demonstrations. It worked, and orders came in immediately.
The following year, 3M changed the name from Press'n'Peel to Post-it notes. In 1980 Post-it notes went into national distribution, and four years later, the tear-off pads became 3M's most successful new product. A few years later, the note pads were developed in a variety of colors, sizes, and styles, including preprinted notes with headings such as "copy," "rush," and "FYI." Competitors inevitably began to market versions of the sticky notes as its popularity grew.
The basic element in the self-adhesive note is, of course, paper. Yellow is the standard color, although assorted color pads are also available. The key ingredient is the unique polymer adhesive which makes the note pads "temporarily sticky" so they may be removed from a surface and reused. A machine applies the adhesive, stacks the paper, and cuts the paper pads to the specific sizes.
The future of sticky notes in the U.S. looks highly promising beyond the 1990s because of the product's usefulness in the office as well as at home. Although competitors began entering the market, 3M still dominated the category it had created. 3M also applied their polymer adhesive to more than 300 new applications, ranging from medical bandages to reusable interior-decorating kits.
Gershman, Michael. Getting It Right the Second Time. Addison-Wesley, 1990, pp. 193-98.
Nayak, P. Ranganath and John M. Ketteringham. Breakthroughs! Pfeiffer, 1994.
Kahn, Aron. "Post-It Notes Popping Up Everywhere." Knight-Ridder/Tribune Business News, September 14, 1993.
"3M Developing Electronic Post-it Notes." Computergram International, May 11, 1995, #2661.
— Audra Avizienis